Data Storytelling

Definition updated on November 2023

What is data storytelling?

The technique of putting data analysis into clear language in order to affect a business decision or action is known as data storytelling. Data analysis focuses on drawing insightful conclusions from data to provide the intended audience with more context and comprehension. Data storytelling is now frequently equated with data science and business analytics due to the growth of digital business and data-driven decision management. The goal is to establish a link between complex data analyses and decision-makers who might lack the expertise to evaluate the data. Data storytelling can make it easier for the audience to comprehend and recall complex information. Data storytelling may assist the audience in understanding the main ideas and long-term retention of the information by organizing the data in a logical and aesthetically pleasing manner and describing it in clear, simple terms.

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