Data-Driven Decision Making

Definition updated on November 2023

What is data-driven decision making?

Using data to inform strategic business decisions that are in line with objectives, strategies, and initiatives is known as data-driven decision-making. In order to help a company or organization, this procedure entails analyzing data gathered through market research and drawing conclusions. Fundamentally, data-driven decision-making enables a better comprehension of company demands by relying on actual, verifiable data rather than merely forming assumptions.

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