Sentiment Analysis

Definition updated on November 2023

What is Sentiment Analysis?

The study of sentiment analysis involves using computational techniques to examine, evaluate, and make visible the feelings, sentiments, and emotions of individuals concealed in a text or conversation. It mines, extracts, and categorizes user opinions about a business, product, person, service, event, or idea for various feelings using machine learning (ML), natural language processing (NLP), data mining, and artificial intelligence (AI) techniques. Sentiment analysis is a powerful tool that enables businesses to glean insights from unstructured data and reimagine marketing approaches that will resonate with their target audience.

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