Sentiment Analysis

What is Sentiment Analysis?

The study of sentiment analysis involves using computational techniques to examine, evaluate, and make visible the feelings, sentiments, and emotions of individuals concealed in a text or conversation. It mines, extracts, and categorizes user opinions about a business, product, person, service, event, or idea for various feelings using machine learning (ML), natural language processing (NLP), data mining, and artificial intelligence (AI) techniques. Sentiment analysis is a powerful tool that enables businesses to glean insights from unstructured data and reimagine marketing approaches that will resonate with their target audience.